Change · curve balls · discipline · General Writing · goals · Marketing · storytelling · writing

When Life Throws You A Curve Ball

FLYING BALL
When life throws you a big fat sock-her (or sock-him) ball….

Quick, DUCK!

But stay in the game.

Seriously, we have all experienced a fast-moving curve ball that we saw from a mile away, or that we did not expect at all.

It’s our attitude that will break our spirit or carry us through a difficult time.

When a curve ball comes our way, we have two basic options: we can let it slam us to the ground, or we can duck and use the opportunity to learn.

In the business world, a speeding curve ball can actually be a life-saver.  Read further to find out what I’m talking about.

Honestly Assess the Situation

Whether or not you saw the sock-her ball coming, it’s important to assess the situation and look at your part. For example, if you lost a client and are not sure why, think about your working relationship.

Were you and the client not a good fit, but you continued the relationship anyway because you needed the money?

Or, did you make some big mistakes, only to realize that the project was out of your league?

It does no good to point your finger at whomever threw that curve ball.  Assess the situation through your own eyes and learn from it so that you may better service your current and future clients.

Enjoy a Big Glass of Lemonade

When I was a kid and I complained about things not going the way, my sweet mother used to say, “Well, take those lemons and make some lemonade.”

After you have made that lemonade and downed about half of it, take a look at the glass. Is it half full or half empty?

If you see the glass as half empty, you are focusing on what you do not have.  On the other hand, perceiving the glass as half full means you are fully aware of what you do have.

Focus on what you have gained from the arrival of the curve ball, not on what you have lost.

For example, you may have lost a client that was not a good fit but you now have room to take on some new projects.  Or, perhaps you made some mistakes with that huge project, but now you know how to change your behavior to produce a better work project.

 Stay in the Game and Up the Ante

force-2483944_640.pngNow that you have figured out your part in the situation and you see a half-full glass of lemonade, what’s next?

Vow never to give up. Stay in the game and up the ante.

For example, before considering future clients, take time to assess whether you are a good fit.  The quality of a working relationship is far more important than money.

If your work product suffered, explore ways to improve performance for future projects. For example, if you were coming up on a deadline and cut corners instead of asking for an extension, learn how to manage you time better. If your work had too many errors, take steps to improve.

Final Words 

So, whether life has thrown you a sock-her or sock-him ball, the important thing is to remember, as my mother used to say…….

It’s not the end of the world. This too shall pass.

 

 

 

 

 

 

blogging · Change · discipline · goals · Marketing · writing

The Snowball Effect

When you’re a kid and you do something you’re not supposed to and try to hide it from the adults, the snowball effect can take over pretty quickly and get you into trouble.  I’ve been there, you’ve been there.  We’ve all been there before.

When you’re an adult trying to start a business, the snowball effect is exactly what you need. You start with small steps and then let the process take over.  I know…I’m there right now.

How does this whole snowball effect happen?

First, you decide what kind of business you want and start taking actions to reach your goal, kind of like when you were a tot learning how to press snow together and shape it into something. After awhile of trying to shape the snow, you came up with your first snowball.

With every move you make toward your goal, the snowball gets bigger and bigger, until you have something tangible to keep building on.

What kind of actions are essential to creating your business?

Write up a business plan

There are plenty of business templates on the web that you can use. The important thing is to get your business model down on paper so your goals are clear.

If you will be creating more than one business to bring in income, it’s a good idea to write plans for each one.

Buy a Domain Name

Buying a domain name will be one of the best things you do for yourself.  You can purchase a domain name for as little as $10 a year.  When you choose your domain name, think about the type of business you plan on running.

For example, if you’re a writer, you will want to choose a domain name that reflects that. Or, if you are opening a baby store, choose a domain name that clearly tells the world that you will sell baby items.

Build a Website

Once you have purchased your domain name, there are numerous places on the internet where you can find web hosting for reasonable prices. While I prefer WordPress because it’s easy to use, you need to find one that works for you.

It’s also a good idea to link your website to your social media sites such as Facebook, LinkedIn, Twitter, Pinterest, or any other social media you participate in.

Educate Yourself

Research everything you can regarding the type of business you want to open. Look both locally and globally for educational materials relating to your field.

You Tube is excellent for finding instruction videos, as are online professional organizations. Check out companies and organizations in your area so that you can build relationships that will help you build your business.

Market Like Crazy

Once your business plan is set and you have your website up and running, and you have educated yourself enough on business essentials, it’s time to start marketing. The best way to do this is to make cold calls, send cold emails, and show up at local venues with your pitch and business card.

For example, if you want to write articles why not market yourself to local newspapers and magazines?  If you’re into retail, sign up with the Chamber of Commerce and attend meetings. Take all necessary actions to promote yourself.

Keep the Forward Momentum

Once your business starts to flourish, or the snowball starts growing eyes and a carrot nose, you will need to keep taking actions steps. It will do you no good to just sit back and expect things to keep moving forward by themselves. All business have peak seasons and slow times.  Always use the slower times to do more marketing.

Once you have established professional relationships that work for you, keep flourishing them. Send occasional notes, or even create a newsletter to keep clients informed and remembering you. Work on creating new relationships at every turn so that clients start coming to you.

Final Words

You’ve got this. Keep building that snowball and trust the process.

 

blogging · discipline · General Writing · Uncategorized · writing

Pro Bono with Benefits

A friend once said he refused to write for free. He was not making any money writing yet, but was working on novel and hoped to land an agent or a  publisher with a big advance and contract. I don’t know if this ever came to pass, but I do believe that his expectations were unrealistic.

I can understand wanting to get paid for your work and taking the steps to make that happen, but there we all need to start somewhere.   Consider this scenario.

You want to make money writing and have read up on how to find writing jobs, so you start looking through some of those fabulous job boards on the internet.  Some projects sound like they are right up you alley so you read what the clients wan: experience and clips of previously published work.

You don’t have any clips because you have not landed your first writing job yet. In fact, you don’t even have a blog because you refuse to write for free.

What do you do?

Read on, because I have some ideas.

Look in Your Own Backyard

Santa Rosa, California has one of the largest writers clubs in California (Redwood Writers Club, a branch of the California Writers Club) where the volunteer opportunities are endless.  If you want to copy edit, join the public relations team. If you want to write articles about writing, there’s the newsletter. Our club has editors, novelists, non-fiction writers, short story writers, and the club publishes anthologies where club members are chosen by blind submissions. Being in this club for fifteen years has helped my writing skills grow by leaps and bounds, plus I am surrounded by others in the writing business!

If you are not interested in joining a writers club, how about looking through local publications such a newspapers, magazines or newsletters and offering your writing services for free.  If you are interested in learning copywriting, why not call some local ad agencies and ask if you can shadow some of their copywriters and help with some projects.  Sometimes pro bono work can turn into paying gigs.

Start Spreading the News

What is the one thing that makes a great book sell like wildfire?

Word of mouth.  One person reads a book, loves it and tells someone else, who tells someone else, until all that talking puts the book on the New York Times Bestseller List.

Well, it’s similar when launching a new career. If you tell people what you are doing, then they might know of someone who can use your services.  It might be a free gig at first, but it’s important to remember that these freebies will definitely lead to experience and possibly paying jobs down the road.

Do Some Pitching

My number one rule is that if someone has given me a lead on a publication and I write in the required genre, then I never to let that lead go unexplored.  A friend asked me to write an article pro bono for a legal publication, which I did, and she also gave me a lead to a larger professional publication. I have queried this magazine with an article idea and I am waiting to hear back.  The glass is always half full here because even if a pitch is turned down I have gained experience in putting myself out there.

You can also do some cold pitching. This means finding publications that publish the type of material you write and formulate a query letter with your article idea.  A query letter is addressed to the editor, with the first paragraph containing information on who gave you the lead and why you want to write for the magazine.  Be clear and concise in your pitch and always close with a line about looking forward to working with the editor.

Create a Website with a Blog

Starting a blog is one of the best ways to showcase your writing skills. It’s always a good idea to write about a subject you are passionate about, whether it be animals, health, or moon dancing.  For example, I love animals and am an avid health nut, but the only places I write about these things are on my personal Facebook page. On the other hand, I have been involved in our local writing community for years and write in the law office all day, and I can write about writing until the cows come marching home. Why? Because I love to write.

So, figure out what you love to write about and create that blog, make a schedule to write at least once a week, and share make sure to share your writing on your social media.

Now that you have some ideas about how to build up you portfolio, it’s time to start putting yourself out there! You CAN do this!