When you’re a kid and you do something you’re not supposed to and try to hide it from the adults, the snowball effect can take over pretty quickly and get you into trouble. I’ve been there, you’ve been there. We’ve all been there before.
When you’re an adult trying to start a business, the snowball effect is exactly what you need. You start with small steps and then let the process take over. I know…I’m there right now.
How does this whole snowball effect happen?
First, you decide what kind of business you want and start taking actions to reach your goal, kind of like when you were a tot learning how to press snow together and shape it into something. After awhile of trying to shape the snow, you came up with your first snowball.
With every move you make toward your goal, the snowball gets bigger and bigger, until you have something tangible to keep building on.
What kind of actions are essential to creating your business?
Write up a business plan
There are plenty of business templates on the web that you can use. The important thing is to get your business model down on paper so your goals are clear.
If you will be creating more than one business to bring in income, it’s a good idea to write plans for each one.
Buy a Domain Name
Buying a domain name will be one of the best things you do for yourself. You can purchase a domain name for as little as $10 a year. When you choose your domain name, think about the type of business you plan on running.
For example, if you’re a writer, you will want to choose a domain name that reflects that. Or, if you are opening a baby store, choose a domain name that clearly tells the world that you will sell baby items.
Build a Website
Once you have purchased your domain name, there are numerous places on the internet where you can find web hosting for reasonable prices. While I prefer WordPress because it’s easy to use, you need to find one that works for you.
It’s also a good idea to link your website to your social media sites such as Facebook, LinkedIn, Twitter, Pinterest, or any other social media you participate in.
Research everything you can regarding the type of business you want to open. Look both locally and globally for educational materials relating to your field.
You Tube is excellent for finding instruction videos, as are online professional organizations. Check out companies and organizations in your area so that you can build relationships that will help you build your business.
Market Like Crazy
Once your business plan is set and you have your website up and running, and you have educated yourself enough on business essentials, it’s time to start marketing. The best way to do this is to make cold calls, send cold emails, and show up at local venues with your pitch and business card.
For example, if you want to write articles why not market yourself to local newspapers and magazines? If you’re into retail, sign up with the Chamber of Commerce and attend meetings. Take all necessary actions to promote yourself.
Keep the Forward Momentum
Once your business starts to flourish, or the snowball starts growing eyes and a carrot nose, you will need to keep taking actions steps. It will do you no good to just sit back and expect things to keep moving forward by themselves. All business have peak seasons and slow times. Always use the slower times to do more marketing.
Once you have established professional relationships that work for you, keep flourishing them. Send occasional notes, or even create a newsletter to keep clients informed and remembering you. Work on creating new relationships at every turn so that clients start coming to you.
You’ve got this. Keep building that snowball and trust the process.